Brand profile

• Audience — who you are writing for, in specific terms.
• Voice — a few concrete rules, not adjectives alone. "Short sentences, no exclamation marks" beats "friendly".
• Vocabulary — terms to use and terms to avoid.
• Claims — what you can legitimately say, and what you must never state as fact.
• Formatting defaults — length, tone of headings, structure.

Brand profile is workspace context, so store it in the workspace where the brand is used. A personal workspace and a client workspace should not share brand guidance.

1. 1Open Ask in the correct workspace.
2. 2Describe the audience, voice, vocabulary and claim constraints.
3. 3Ask OpenFeather to restate the profile so you can confirm it captured your intent.
4. 4Test it by generating a draft and checking the voice.

• Update it when your positioning or audience changes.
• Prefer updating an existing rule over adding a contradictory one.
• Remove rules that no longer reflect how you want to sound.

A brand profile makes output more consistent, not more correct. Every draft still needs review for factual accuracy, and no profile can guarantee that generated content is free of error or bias.

The claims section is the part people skip and the part that matters most. Write down what you can actually substantiate, and what you must never assert.

• Never claim results you cannot evidence.
• Never state pricing, availability or partner facts from memory.
• Never imply an endorsement you do not have.